With the ever-growing trend of online purchasing, the ability to gauge your success and popularity becomes a critical venture. A vast sea of competition has always been one of your greatest challenges as an ecommerce vendor. Figuring out how to stand out among the rest, as much as possible, is a worthwhile goal to focus on in the short term.
There are established strategies for measuring customer experience attitudes. These generally fall into four categories: Customer Satisfaction Survey (CSAT), Net Promoter Score (NPS), Customer Effort Score (CES), and Customer Churn Rate. We’ll briefly explain each, but note that your operation may be too small to take on a full-scale task at the moment. If so, see the last paragraph for welcoming news.
While these formal, data-driven methods offer an accurate measure of success, they may be more than you can handle right now. But your efforts need not be that official. Don’t forget the power of personal contact. Your customers may be eager for a vendor who wants to know them. They might respond positively to an organic outreach with tailored questions and solicitations of how you can do better even in small ways. Never forget that the epic divide between brick-and-mortar, conventional retail and digital shopping is rooted in the human touch.
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