Catch and Don’t Release
How to hook buyers with a high-converting websitE
Far from the days when advertising was limited to an alphabetical listing in the Yellow Pages, or a pricey newspaper display ad, the modern era of internet-based commerce opens up untold opportunities to harness technologies and reach customers without emptying the bank account. Strategic coding formulations now digitally link sellers to buyers who may be poking around cyberspace to find just the right purchase.
But with a sea of competition, bringing your business to the attention of consumers whom you know you can satisfy is not enough. You need engagement. That requires turning a look into a sale. It’s called a conversion.
When you convert searches and page views into a proactive behavior, you begin the process of earning a customer. The critical part is learning how to use your web page to convert as many customers as possible. And here’s how to do that.
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