By now you know that SEO, or search engine optimization, is a critical element in making your business more visible to the hundreds of millions of consuming web visitors. Through careful, strategic placement, you can up the odds of landing in a new client’s browser by loading your web pages with key words they are likely to be looking for.
It sounds straightforward, and in some ways it is. But consider this: you are up against an unwieldy number of businesses and websites that are basically similar to yours, and there’s no guarantee you will appear ahead of them.
Here’s where an intriguing option opens up. The concept of backlinks is something every ecommerce marketer must know. Backlinks are links to your site that appear on other sites. They are incidental referrals. And they can be extremely lucrative—provided the host site intends them to be.
Make it count.
Code characters determine whether a site is directly endorsing your product or business, or merely referencing it. You have little control over how they handle it, but a strong backlink will generate more power in search engine rankings. Weaker “no-follow” links will not.
Before you can cash in on any backlinks, there are steps you’ll need to take. First, clean up your page and be sure there are no errors or sloppy links. Technical glitches can render your site unusable and waste a valuable backlinked referral. Then, make sure your site structure is built for efficiency. Finally, ensure that the content on your site is high-quality and valuable. All the external referrals in the universe won’t generate confidence if your site is a mess.
Here are some tips to start the process of being backlinked: