And the Award Goes to … a Magenta Spinoff

Pantone’s 2023 Color of the Year “Viva Magenta” on the Red/Pink Carpet 
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​Designers yearn for this time each year when the world’s most prolific color entity weighs in with its annual celebration of a particular shade. Pantone, the Mother of all Shade Experts, facilitates design-related colors for home décor, graphical arts, and so much more, and no one knows pigment like they do.
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In a tribute to holiday spirit, Pantone has selected a truly rich, beautiful color for its 2023 Color of the Year designation. Meet Viva Magenta, an alluring version they call “crimson electric.”

​Viva Magenta has roots in nature, originating from the primary red family yet embellished with subtle undertones of pink and blue. But make no mistake: there is nothing subtle about this delicious hue. It serves bold notice as a dominating tone when, used carefully, transforms interior spaces.

Magenta itself is not a newbie. It was a mainstay in retro times, hinting at a renaissance motif. Typically it is used sparingly because of its richness. Pantone leaves that distinction up to the beholder, suggesting generous incorporation with gradient shading, or even coating walls it its romantic splendor.

Viva Magenta’s moniker is an indicator of intensity and festivity. “Viva” translates to “life” and “living,” celebratory terms that vest permission to go all out in making this scrumptious color part of everyday life.
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Some suggestions on how to accomplish that:

• Walk the talk. These festive sneakers from Cariuma commemorate this year’s COY with some high-tops that will not go unnoticed.
  
  
• Emphasize the botanical aspect of Viva Magenta with this stylish throw pillow cover, a lush, texturized addition to highbrow living spaces made available by Wayfair.
  
  
• Go fully modern with the geometric aesthetic of peel-and-stick wallpaper, a boon for kitchens and utility rooms.
  
  
• Words count! Simplicity is at work in a casual poster with the COY’s name in plain text here on Pinterest.
  
  

Using your imagination, you can work Pantone’s selection of 2023 into a primary color palette, or use it sparingly for a chic accent. Its richly magnificent tone is a delightful way to go bold. Whether it’s a living space, wardrobe closet, garden, or automobile, the romantic essence forming this variant of a design-forward shade is now a prime time choice.

Photo by Ozark Drones on Unsplash