Cennos, Inc.
  • Core Services
    • Product Content
    • Imaging
    • Editorial Content
  • Advanced Services
    • Paid Marketing and Analytics
    • Price Matching Market Research
    • Invoice Reconciliation
    • Dedicated Project Consultant
  • Who We Are
  • Contact
  • Particles
  • Core Services
    • Product Content
    • Imaging
    • Editorial Content
  • Advanced Services
    • Paid Marketing and Analytics
    • Price Matching Market Research
    • Invoice Reconciliation
    • Dedicated Project Consultant
  • Who We Are
  • Contact
  • Particles

8 Ways To Skyrocket Your E-mail Conversion Rates

10/18/2018

0 Comments

 
It’s 2018: we get a lot of e-mails. Most of them are just sent to spam or deleted without opening. How can you make sure that your e-mails stand out against all the noise?

E-mail copywriting takes time, effort, and creativity— and can often be a daunting task. Let’s simplify the process of designing an awesome e-mail.
​
It’s vital to keep in mind is what your customers will be seeing. 
Picture
​Here are the most important things you need to do:


  1. Write a Killer Subject Line
    It’s the first thing your potential readers will see! This, ultimately, is what convinces consumers to either read or delete your e-mail (or mark it as spam!). Your goal here is to grab attention. Keep it captivating, concise, and creative (no clichés).

  2. Perfect Your Pre-Header Preview
    Your pre-header text, in most e-mail clients, is also viewable from a customer’s inbox. This preview tells them what to expect from your e-mail. It’s important that this preview shares more information about your topic while still enticing your customer.

  3. Be Logical
    Order content in a way that makes sense. Think about your content and the message you want to send. No matter what your email’s purpose (weekly newsletter, holiday promo, etc.), you’ll need to create a logical hierarchy. This can be done through headlines, sub-headlines, body text, or even with color and whitespace.

    It’s also important to keep in mind that most e-mails are read on mobile devices (in fact, according to Litmus Software, more than half of e-mails are read on mobile). Make sure your e-mail layout is compatible to be read on a variety of screens.

  4. Write for the Web
    Writing e-mail content is just like writing for the web: you want to keep paragraphs short and simple to declutter and inform. Most of the time, people read their e-mail on the go; clearing out their inboxes while in line at the grocery store, while waiting at the dentist, etc. Utilize whitespace to give your readers’ eyes a break while pointing out what’s important.

  5. Stay Consistent
    A lot of work has gone into your website and your social media outlets: your e-mails should be no different. Replicate the look, feel, and tone of your brand when designing and writing your copy.

  6. Encourage Action
    Make it easier for your readers to engage and respond to your Call to Action (CTA). Draw extra attention to your CTA by leaving whitespace around the link, changing its color, or by making the button larger. Be specific and direct with your language.

  7. Add Tracking Links
    Monitoring your results will give you insight into what’s working and what isn’t. Maybe your e-mails that sport a funny subject line have a higher open rate than the more serious ones, or vice versa. You’ll get some insight into your customer base by utilizing your analytics. Many e-mail service providers offer this service if you don’t have analytics installed.

  8. Double Check Before Clicking “Send”
    Be on top of the content you’re sending out. Hit spell check. Double check your link URLs. Open an e-mail preview or sample and click through every link to make sure they lead where you want them to. Your goal is to get your reader to click your link: you want to make sure the link works.

E-mail marketing can be one of the most effective channels available to companies – when used correctly. 
0 Comments



Leave a Reply.

    Archives

    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    July 2016
    May 2016
    April 2016
    February 2016
    January 2016
    December 2015
    November 2015

    Categories

    All
    Accessibility
    Ads
    Amazon
    Analytics
    Augmented Reality
    B2B
    Best Practices
    Branding
    By Alexa
    By Jan
    By Jessie
    By Joe
    By John
    Chatbots
    Color Of The Year
    Content Marketing
    COVID19
    Data Protection
    Decor
    Delivery
    Digital Marketing
    Eco-friendly
    Ecomm
    Ecommerce
    Editorial Services
    Email Marketing
    Facebook
    Finance
    Google
    Green Commerce
    Holidays
    Instagram
    IRCE
    Las Vegas Market
    Misc
    NRF
    Outsourcing
    Pantone
    Payments
    PayPal
    Pinterest
    Productivity
    Product Services
    Q&A
    Retail
    Seo
    Shipping
    Shopify
    Shopping Cart
    Social Media
    Social Media Marketing
    Style Spotlight
    Supply Chain
    Sustainability
    Tips And Tricks
    Tools
    Trends
    Twitter
    Usps
    Voice Search

Core Services
Advanced Services
About Cennos
Blog: Particles
​
Contact
© COPYRIGHT 2020. ALL RIGHTS RESERVED.