You’re a smart e-commerce retailer with quality, stylish home decor items in a variety of design themes. From classic to trendy, you have the perfect solution to update any boring decor. The orders should be pouring in, right? But they’re not where you want them to be, for sure. Customers can’t buy if they can’t find you.
SEO is both more important and more complex than ever. Technology advances in AI and voice commands make older techniques obsolete. You need to rank high on search results to make more sales, but how? What if we told you some of the best tools to help you boost SEO (and sales!) were FREE? I’m serious, and promise, we don’t work for any of these companies. We just think some of these are likely to become your favorites, too.
1. Mobile-Friendly Test
“Now, with more than half of all internet traffic shopping from a mobile device, it is extremely important to make sure your website is primed for mobile viewing,” states Justin Smith, CEO of Outerbox, in this helpful article from earlier this year. Did you realize that, due to Google's search algorithm, mobile-friendliness also plays a crucial role in SEO ranking? Enter Google’s own Mobile Friendly Test tool to not only show you whether your site is optimized for smartphones and tablets, but also to give you helpful suggestions if it’s not up to par. There’s even a Page Loading Info feature that advises whether Google can properly access your page’s resources, and how to fix any issues in that area as well.
If you’ve never heard of Woorank, you’re not alone. But this super easy SEO analysis tool provides user-friendly insights into what areas need an SEO boost. Your site receives an SEO score accompanied by a “Marketing Checklist” providing actionable steps for marked improvement in your site’s rankings. This tool features mobile-friendly insights as well a social shareability section which offers a snapshot of likes, shares, comments and more to improve your impact across today’s most popular social media platforms.
3. Keywords Everywhere
A browser extension available for both Chrome and Firefox, Keywords Everywhere is a must-have tool to show you useful Google keyword search volume, cost per click, and competition data related to keywords on many of the most popular websites, including retailers. In case you don’t realize how essential this tool is, here are just a few of the included websites: Amazon, Etsy, eBay, Google Search, and YouTube. You won’t regret this one.
Ahh, the enviable front page. Fittingly named CanIRank uses AI to analyze the likelihood that your site will be able to rank on the first page of search results for given keywords. Their report not only gives you detailed competitive analysis data, but also recommendations with specific DIY instructions for improvement. They’ll offer you expert help if you need it, but if you’ve been at this a while, you probably won’t.
There you have it! Our short list of freebies will help boost your SEO ranking for more sales and profits. Check them all out and watch those orders exceed your expectations. Good luck, and happy selling!