The Smell of Success
Here’s an unseen home goods line you’ll want to explore as you add to product lines. The trending presence of interior fragrance, an always-popular commodity that now is exploding in television commercials and online streaming ads as well, is a game-changer for a number of reasons.
Your focus may be on beautiful colors, exotic metals, and cozy textiles as a mainstay to home-goods based ecommerce biz, but here’s your chance to avoid the just-missed-it shade or too-soft sofa. And it makes sense. The interior fragrance industry has grown by leaps and bounds over the past decade, predominantly in North America and Europe. Globally, this sector has grown from $25 billion to more than $40 billion as projected for 2025.
The numbers track, as Covid 19 veterans got a taste of a stay-at-home lifestyle. And the sensory benefits of interior fragrance are something most can relate to. An increasing emphasis on wellness and emotional well-being includes olfactory pleasure. Whether masking a more unpleasant odor or merely creating a scent boost, smells that pervade rooms or whole structures should be considered a staple in creating the perfect home space.
If you’re concerned about burdensome tariffs, note that there are innumerable USA-based producers of hand-rolled candles and a host of scented products.
Candles began the trend long ago and continues to reflect a sizeable percentage of this sector. Incense was popular in the 1960s, but went by the wayside with the modernized advent of reeds, plug-in diffusers, and the more recent home fragrance systems seen widely on television ads in which celebrities appear. Yes, you can sink a fortune into them, as they do, but it’s not essential. This is a product line that ranges from incredibly inexpensive to luxury level.
Candles are not all equal, as the quality of wax and process of infusing scent varies greatly. Soy absorbs natural scents easily, and offer the extra effect of a glowing flame. But here are other ways to experience scintillating fragrances:
· Reed sticks, dry or moist and arranged within a decorative receptacle. These long-lasting fragrance providers deliver a non-adjustable aroma level, but are perfect for everyday use.
· Essential oils, a smooth, relaxing scent with multiple applications for reeds, open-bottle fragrance delivery, and supplements to beauty products when ingredients are suitable.
· Sprays offer a more temporary fragrance effect, but the strength level can be an ideal choice for various needs.
· Plug-in diffusers run the gamut from inexpensive drug store buys to more spendy products with adjustable output levels and higher quality oils. Tech-enabled Pura 4 makes it simple to adjust scent output remotely, a convenience to enjoy from other rooms.
· A newer emergence of rather pricy scent systems disperse just the right level of fragrance that lasts long term. Consider The Magic Scent, an advanced gadget mirroring more advanced HVAC industrial elements.
Your ecommerce clients love the effort you put into finding aesthetically pleasing furniture, wall art, rugs, and even chic lighting. Adding the invisible embellishment of interior fragrance complements environments and shows how diverse you can be.
Photo by Carl Elmer on Unsplash